Notify a seller client of a recommended or approved price reduction with market context.
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Subject
Price Adjustment — property_address
Hi client_first_name,
This email confirms that the list price for property_address has been adjusted as of price_reduction_date. I want to share some context around this decision and what we expect going forward.
PRICE ADJUSTMENT SUMMARY
• Previous List Price: $original_price
• New List Price: $new_price
• Effective Date: price_reduction_date
WHY WE MADE THIS MOVE
Pricing in real estate is part strategy, part market feedback. Here's what the data is telling us:
• Showing activity has slowed, which typically indicates the market perceives the price as above comparable sales
• Recent comparable sales in the area have come in below our original list price, adjusting the reference point for buyers
• Days on market is a factor — the longer a property sits, the more buyers discount it. Getting ahead of that curve with a strategic adjustment is almost always the right call
WHAT TO EXPECT
A well-timed price reduction often generates a new wave of interest — buyers who passed on the property previously will revisit it when they receive a price change notification. I'll be proactively reaching back out to agents who showed the property and re-running targeted marketing to capitalize on this momentum.
I remain focused on getting you the best possible outcome. If you'd like to discuss the strategy or have questions, please call me at me::phone.
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